Entity Beauty

Body Couture Line

Entity’s Body Couture line was developed with hands and feet in mind and features a soak, scrub, lotion, and oil formulated with skin-loving ingredients like a coconut oil base to provide deep moisture.

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Announcing the Final Three Next Top Nail Artist Finalists

The first-ever Next Top Nail Artist had some pretty stiff competition. So we decided to bring the final three competitors to Long Beach to challenge them one last time and crown the ultimate winner.

NAILS Next Top Nail Artist Photobooth

Check out these photos of our guests at the NAILS Next Top Nail Artist finale party, held on Jan. 26, Sunday night at Café Sevilla in Long Beach, Calif.

ISSE Long Beach 2014

The West Coast's largest shopping and education event for beauty professionals took place on January 25-27 at the Long Beach Convention Center.

He’s Always Been…Mysterious

Learn how to create Christian Mans' winning Next Top Nail Artist look featured in an Entity ad.

Troubleshooter: Jewelry-embellished Nail Art

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create jewelry-embellished nail art with nail accessories and gel-polish.

Troubleshooter: Watercolor Nail Art

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create watercolor nail art with regular polish. This design can also be done with gel or gel-polish.

Troubleshooter: Abstract 3-D Nail Art with Acrylics

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create abstract 3-D nail art with acrylics and gel-polish.

Troubleshooter: Caviar French

In this video from the NAILS Troubleshooter series, nail tech Lorena Marquez shows how to create a french manicure with caviar beads, acrylic, and gel-polish.

NAILS Readers' Choice Awards 2013: 10th Time's a Charm

NAILS Readers’ Choice Awards turns 10! We’ve tallied the votes and are happy to announce the winners of the 2013 NAILS Readers’ Choice Awards.