business building

Attracting the Busy Client

Bursting the “Too Busy” Bubble: Employees these days aren’t taking their vacation days... or even their lunch breaks. How can nail salons capture this time-strapped clientele?

Read more

Time to Reexamine Our Customer Service

Customer service is a dying art. I have run into such poor customer service lately that it has made me reexamine my own service to make sure I haven’t let it go slack in the hustle

Creating Swarovski Encrusted Toenails

Last September when I was in the UK I noticed a big trend where the toenails are completely covered in Swarovski crystals. So this year, I made sure to get some tips on doing the service,

Buisiness Building: Treat Your Clients Well, But Be Firm

Jennifer Halfon is an educator for Young Nails. We have met online and I had the privilege of taking one of her art classes when she was in Des Moines. She is a talented and passionate

Business Building: How to Create Freakishly Loyal Clients

In the very beginning of my salon career I met a passionate professional who at the time was running the education division for a distributor. She loves every aspect of our business (even nails) and I

Get the FingerNailFixer Combo from LaVaque

This week’s business building blog is an invitation to step outside your box. Setting limits on what you think you can do, sets limits on your business. Barry LaVaque found that his business specialty could encompass

30 Timeless Tips for Thriving in the Nail Industry

NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.

Business-Building: 6 Retail Tips for Your Salon

Are you ready for another business-building blog? This one comes to you from Herman Paez, a sales director at OPI. He touches on retail and includes info he has gathered in his experiences to offer you

Business Building: Education Event

For this week’s business building blog we get advice from Paula Knight, nail professional, as well as a bonus — information on an educational event she is hosting! With the great line up she has I

Business Building: Self-Marketing

When asking on Facebook for blog subject requests, the most frequent answer was business-building tips. Instead of only offering my own opinions it seemed like a better deal for all of you for me to gather