consumer press

Stop Spliting and Peeling

Redbook magazine answers the question of splitting and peeling nails in their October Q & Triple A.

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Best of Beauty

Allure tested red, nude, pale pink, bright, dark, and trendy polishes for Best of Beauty, as well as base coats, topcoats, cuticle oil, and remover.

How to Fix a Manicure

Allure’s Insiders’ Guide for October features advice from expert manicurist Tom Bachik on how to fix a manicure.

Rich Shades for Fall

Harper’s Bazaar , in the Best Beauty section, features rich, luxurious shades for fall.

Pretty with Pink Polish

OPI’s Nail Lacquer in Pink of Hearts is part of Shape magazine’s Products That Give Back for October.

MInx Owners Featured in NY TImes

Minx owners Janice Jordan and Dawn Lynch-Goodwin talk to the New York Times about the history of Minx and how the ultra-popular service became such a hit. Celebrity manicuirst Lisa Logan talks about the fame from Minxing celebrities and how Beyonce's Minx manicure helped her become an overnight success.

Falling for China Glaze.

Celebrity manicurist Marsha Bialo gave actress Jessica Alba a manicure with China Glaze Sacred Heart for the cover of the summer 2010 issue of Genlux Magazine . Bialo and the stylist agreed that Sacred Heart was the perfect choice because of its neon base combined with the richness of red, making it a good transition of summer nail trends into fall.

Runway Ready

During New York Fall Fashion Week, the Dashing Diva team custom-made a mushroom gray polish for designer TIBI. TIBI loved the color so much that they wanted to retail it at their Manhattan boutique — the new shade is branded TIBI Couture and is also available at www.dashingdivapro.com.

Beauty Tips from Bobbi Brown

Master makeup artist Bobbi Brown talks to Elle about some of her favorite tips and tricks. “A dark nail color can make a casual outfit look dressier,” Brown says. Elle recommends Essie Nail Color in Wicked, one of the brand’s popular shades.

Red on the Runways

Elle’s Best in Show report names red polish as the Most Likely to Succeed on the runways.