customer service

What’s the Most Important Thing You Learned in Beauty School?

Customer service? Technique? Sanitation? We asked readers to share the most important information they took away from their beauty school days and received a variety of helpful responses.

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What's more important for a newly licensed tech to build her business: technical skills or people skills?

With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?

Capture Customers With Your Website

Wondering how you can make more of your website as an important marketing tool? Locu provides tools to manage, edit, design, and publish your service menu-wherever it shows up-from one place.

Why I Choose a Salon

We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!

Run Your Business Like a Business

Salon owners who can master the art of entrepreneurship can stay profitable in any economy, according to the new book The A-List Salon: Insider Secrets of How Profitable Salons Wow Their Clients Every Day by Veronica Woods.

Booking Bridal Services

Refreshing our look, our services, and our salon is a great way to get ready for the busy coming season. It is a great reminder, Jill, that we need to periodically look at our ourselves and

Bring a Polish, Take a Polish

The polish exchange at Hey, Nice Nails! in Long Beach, Calif., is just what is sounds like — clients are free to drop off a polish they no longer care for and pick up one that sparks their fancy.

Can You Pass the PHAB Test?

PHAB stands for Performance in Hair and Beauty — and it’s the first performance-based service standard aimed at dramatically improving the client’s experience with stylists, beauticians, and nail technicians.

Host a Holiday Open House: Here’s How

Our “Practice Now, Shine Later” series continues with another business building idea: host a holiday open house. It’s not too late. Really you can pull it together in a week. One of my employees Kimberly suggested

How We Handled Rachael’s Wedding

Jill, those are great strategies to help you pre-book your clients. I know that remembering the statements about the client’s discomfort or length of her nails helps me to tailor the offering to the guest sitting in