Suzi Weiss-Fischmann, executive vice president and artistic director of OPI Products, worked in the fashion industry for 10 years in manufacturing, design, and style. This month, she has asked to respond to some common questions she hears in her frequent travels to nail salons across the country.
Suzi Weiss-Fischmann worked in the fashion industry for 10 years in manufacturing, design, and style.
When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.
OPI's Suzi Weiss-Fischmann shares 10 low-to no-cost ways to entice your hair care clients to try their first manicure.
Industry leaders share their company agendas for 1993.
Avoiding allergic reactions and lifting with gel systems is a matter of precision and correct technique.
Whatever the season, whatever their mood, there is a polish that will help your clients express it.
What is it that goes into OPI sculptured nail products? Personality…and lots of it. The personalities of the two key individuals who run and manage this acrylic product firm, and the imprint they have left on the three-year-old Southern California company, tell as much about their product as any chemical analysis…and probably more. A company’s policies and style are very much a reflection of the people who run it. Therefore, the question is not necessarily “what is OPI?” but “Who is OPI?”
