building your clientele

Learn What Retail Clients Really Want

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

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Reader to Reader

Nail techs respond:  What do you know now that you wish you had when you started as a nail tech?

The Doctor is “IN” - Establishing a Salon-Doctor Relationship

Finding a good doctor is like finding a good nail technician – people want a personal referral from someone they trust. If you’re still looking for Dr. Right, here are some suggestions from physicians and nail techs who’ve made referral relationships work.

Kids These Days ...

Do today's nail techs know what it takes to build a full book? If not, as a veteran you should lend a hand.

Smart Ways to Market Art

OK, you’ve got your nail art techniques down and you have an array of design ideas stored up in memory, but how do you put the word out about your talent and sell the service to clients?

Honor Thy Nail Tech

Franchise salon owner makes recommendations for other owners considering adding nails to the service menu.

201 Ways to Build Your Business

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.

Tip of the Month: Leave Your Business Card with Restaurant Tips

A Client on the Books Is Worth Two in the Wings

This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.

How Do You Get New Business?