keeping your business competitive

Twenty-Five Bright Ideas

Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.

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10 Ideas For Handling Rapid Expansion

This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.

Are Discount Salons a Threat?

When NAILS polled its readers about their top salon challenges, competition from discount salons ranked second on the list, just behind attracting and retaining new clients. But for every tech feeling the sting of low-priced competitors popping up on nearly every street corner, there are many who have made peace with the problem; some have even used the competition to spur them to adopt higher levels of customer service and more stringent sanitation standards.

Can A Nail Tech Assistant Help Your Salon?

Bartenders have barbacks, helping to keep glasses clean and bars well-stocked, and hair stylists have assistants, helping to clean and prep the hair for styling, so what about nail techs? Can hiring cosmetology students or new graduates as assistants help your salon make more money?

Deb on the Web: How to Shake the Doldroms

Whether you're jump-starting your career or re-energizing your business, nail industry veteran Debbie Doerrlamm has some ideas for you.

What Is Your Opinion on Sharing Tips and information with Other Nail Techs?

Are you secretive or do you love to share all you know and have with your fellow nail techs?

How One Nail Tech Keeps It Fresh After 24 Years with One Company

Cindy Stamper has worked for Premier Salons for most of her career ... and she's still learning new things every day.

Think Outside the Chair: Creative Marketing Ideas

Too often nail professionals get caught up doing the same thing day in and day out and lose sight of the incredible possibilities that exist to expand their services, businesses, and even their own professional growth, says Star Nail's Tony Cuccio.

Your Personal Trainer

You could be making your first tentative steps into the beauty industry, or your book may be so filled with penciled-in names there’s no white space. Either way, if you’re uncertain what your next steps should be, it may be time to turn to a consultant.

Changing Scenery

Whether it’s revamping your current location or conquering uncharted territory in a new salon, how well you prepare for the renovation could be the difference between high hopes or high stress. While the most exciting part may be seeing it all come together, the most important part is done before you ever lift a finger.