on my mind

On My Mind: Is Human Trafficking a Nail Industry Issue?

Sure, human trafficking might not be a subject you expect to see in the pages of NAILS, but it is happening in some nail salons right here in the United States. And thanks to one New York-based salon owner who is shedding light on the sad situation, maybe as an industry we can take a stand and do something about it.

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On My Mind: Lights, Camera, Nails!

We’re all pretty excited about Katie Cazorla’s new nail salon-focused reality show that’s premiering later this month (all the details are in our cover story here). After years of reality shows on everything from hoarders to bridezillas, it’s validating to finally have a reality show all of our own.

On My Mind: A Personal Story About Personal Touch

As service providers in the beauty industry, you have the opportunity to touch your clients' (and their familes') lives. Editor Hannah Lee shares her personal story.

On My Mind: Neighbors: Strangers or Friends?

It’s savvy to make the effort to cultivate relationships with your salon’s business neighbors. That can mean literally the store on the other side of the wall or it can mean the retail boutique two miles down the road that targets a similar demographic as your business.

On My Mind: Creating Client Loyalty

I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?

On My Mind: Welcome to the Brand-New NailsMag.com

Editor Hannah Lee discusses the magazine's new website.

On My Mind: End-Of-the-Year Checklist

As we approach the end of 2010, I am making a mental checklist. How was this year? Did I accomplish the things I set out to do? Did I enjoy myself while doing so? What am I looking forward to (or dreading) for next year?

On My Mind: The Recession Is Over (Sort Of)

Like most of you I got a little tired of hearing about the recession so I stopped writing about it for a while, but because of a recent report it’s back on a lot of people’s

On My Mind: Grades Are Important

Some states, like North Carolina, require salons to post their inspection scores where consumers can see them. While I’m not necessarily a proponent of more rules and regulations for the nail industry, I do believe that

On My Mind: Why I'm Your Least-Favorite Client

I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?