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keeping your business competitive

A Work in Progress: Keeping Your Business Fresh

We're always trying to improve ... to make YOUR life and work easier.

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Keeping the College Crowd Polished

Market your services to students and turn them into loyal clients. Read on for tips from salons who've successfully brought students in--and kept them coming back. From advertising in the school paper to participating in sorority events, there's more than one way to go about it.

Spa Spin: How To Amp Up Your Menu

You may not look around your salon or nail station and think "spa." And you may not look in the mirror and see a publicist. But chances are your services are just as luxurious, relaxing, and satisfying as those at the spa down the street-your clients just wouldn't know it by reading your menu. Here we show you how to spruce up the language to make your services sound as good as they are.

Is Your Pay Structure The Problem?

How a salon chooses to pay its staff can make all the difference in employee retention, quality of service, profitability, and your ability to compete. After payroll, salon owners are often left only with their own tip money and revenue from services they've performed. Should you abandon the traditional commission structure for a pay system that rewards behaviors that are key to the salon's overall success?

Grab a Partner and Cross-Market Your Services

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

Keep Your Delusions Alive

Although there are nail technicians who tell us business has been hurt by the sluggish economy and fears of war, most tell us that things are good.

What Worries You?

What concerns you most about your business right now?

Learning the ABCs of Electric Filing

Investing in an electric file means knowing how to properly use it — and that means getting the right education. Here,we show you where to go and why it’s important to keep learning.

Grow Through Good Management

By understanding and committing to the principles of good management, your business can succeed and even flourish. Are you doing all you can do when it comes to smart scheduling, customer relations, employee management, and analyzing the numbers behind your business decisions?

Cut Your Cost to Boost Your Profits

As competition and tough economic times keep service prices flat, salon owners and booth renters need to look elsewhere to increase profits. Learn ways to cut your overhead costs — without sacrificing customer service.