marketing

Ranked: The Social Media Brands Searched the Most

According to a new study, Instagram has the most searched branding for a social media platform, with 147,736 monthly Google searches on average.

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GlossGenius Launches Genius AI

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

Use Free Facebook Marketplace Ads to Gain New Salon Clients

Why aren’t more techs taking advantage of advertising opportunities on Facebook’s Marketplace when it’s totally free?

Operating Independently? Let Software Guide Your Business

The secret to keeping your clients happy and your business in order...

Small Business Saturday Ideas for Salons and Spas

Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.

Look 17: Light Branding

Lavette shows how to celebrate your salon with your wardrobe

Look 13: Brand It and Market It

Branding and marketing in STYLE!

Get Your Nail Business off the Ground With a Business Plan

A business plan is a roadmap you can use to achieve your goals. Use it to create practical strategies for building your nail business and bringing in clientele.

5 Mistakes to Avoid to Make More Money as a Nail Tech

Paola Ponce advises avoiding these mistakes to maximize your business.

How to Build Salon Culture

Young Nails' Habib Salo and business expert Maribel Lara discuss how to build a salon culture that will keep nail techs in your salon.

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