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It's Beauty Show Season!

by Holly Schippers | January 26, 2012 | Bookmark +

How is your marketing plan for the year looking? I’m on April/May and trying to decide if I want to go the Mother’s day route, do a social media special, or somehow combine the two. What do you think and what are you doing?

Show season starts this weekend, are you going to any of the shows this year? I may be teaching at ABS in Chicago, I’m definitely teaching at the Nail Tech Networking Event of the Smokies, and plan to attend the show in Orlando so I can hit the Beauty Tech BBQ again!

Did you catch Doug Schoon on this week’s Nail Talk Radio? There was a great discussion about LED vs UV lamps and more. I downloaded the archive and listened to it on my BlackBerry yesterday, it was a very informative show. He also sent out a great educational e-mail this week that addressed the white spots on nails and proper removal of Shellac and gel polish services. No matter what brand you use science is science and Doug is a great go to. If you would like to be added to his e-mail list just send him your name, e-mail address, and country to

The first month of 2012 is almost over, how are things starting off in your salon?

— Holly

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