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Before and After Pictures Are Good Marketing Tools

by Holly Schippers | November 2, 2012 | Bookmark +

Remember the blog where we talked about taking pictures of returning clients to show the wear of your services and how they held up and the nails still looked good? Another version of that is before-and-after pics when clients follow your product recommendations. It can be anything from regular spa manicures to home-care products. I ran across a great photo on Facebook and wanted to share it with you to help inspire ideas of your own photos. Add them to your “nail notebook”, put them on your salon Facebook, load them to your digital photo frame, or simply set out a flip photo album of shots. Thanks Kelly of Jewels Not Tools in Scotland for this incredible and easy marketing idea!

— Holly

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Reopening? Know Your Numbers

Reopening? Know Your Numbers

by Michele Baker

For those of you that like a little data with your info, here is some really interesting information from salon owner Michele Baker in Georgia. Being one of the first states to open left the salon owners to scramble to learn a lot of things on their own and many have been generous in sharing things they have figured out to help make operating in the COVID-19 world more systematic and understandable.

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