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Online Reviews: Ask Your Faves for a Favor

by NAILS Staff | February 11, 2019

At November’s Salon Digital Summit, hosted by Modern Salon, Salon Today, and NAILS, Phorest’s Chris Brennan showed salon owners and service providers how to manage how people talk about you and your business. He recommends that salons generate online reviews by asking for them from their top clients. “Craft an email that politely asks them to write a review for the salon on Google, Facebook, or Yelp, and try to incentivize them with something like a sample when they come in for their next visit,” says Brennan. “This shows them it matters to you and you really appreciate it. Don’t ask for five stars; ask for an honest review, but ask your best clients.”

He also recommends approaching clients while they are in the salon. “After a service or treatment, clients are at their highest point of loving you. Keep a tablet at the station that makes it easy for them to log on and leave you a quick review,” he says. “When they do, give them a goody bag or enter them into a raffle for a larger prize.”

Mother's Day Promo: Pick A Flower

Business

Mother's Day Promo: Pick A Flower

by Staff

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

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On the Road: Kleur

Business

On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.

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In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Business

Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

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