Hot Deals

Nail Design

Business

Technique

Wellness

For Students

Awards & Contests

News & Events

Videos

Disaster Response

Q&A

Ask a Question
More Q&A
Ask a Question More Q&A

Business

Reader to Reader

October 01, 2000

Readers respond: How do you acknowledge a client's birthday?

Answer

We send birthday cards to each client. my nail techs rent booth space so they each handle it differently. Some give a discount, some give bottles of polish, and some just send a card. The clients really enjoy receiving the cards and knowing that we think about them. --Mary Metscaviz, Awesome Nails, Grayslake, Ill.

I recognize my clients' birthdays with a "Happy Birthday" postcard that entitles them to 10% off their next service or purchase. It makes them feel very special and appreciated. --Patti, Nails by Patti, Andover, Mass.

I give them a $5 gift certificate, free French polish, or an airbrush card for a special occasion. --Arlene Worner, Dumont, N.J.

I go to the local florist and make arrangements to send a small bouquet to each of my clients on their birthday. i send it a day or two before their birthday for two reasons: to let them know I'm thinking of them and to remind their family, so they don't forget. When they call to say thank you, many times they have had a bad day or week and the flowers help cheer them up. That alone is worth it to me. --Dannell Tapley, The Salon, Pendleton, ore.

I keep documentation of birthdays on client cards and when a client comes in around her birthday, I give her a complimentary service, paraffin dip, an airbrush French manicure or a design of her choice.--Jodi Gildone, Kim's Cut 'n Curl, Conneaut, Ohio

I always try to make it a special occasion for my clients who come in all year. I send them a birthday card with a note for a free fill or full set, including nail art. They love it.--Amity, Bet-hel Salon de Belleza y Unas Extravagante, Utuado, Puerto Rico

 

 

Read more about

More Q&A

How can I cut costs and finally make a profit?

I’ve been doing nails for almost two years and have built a decent clientele. The only problem is, I did the math and over 50% of my income is going back into nail products. I’m using top-of-the-line brands and disposable files. How can I cut costs and finally make a profit? I know our prices are too low as well, but we are trying to stay competitive. Any advice?

As a mobile tech, how do I ensure I get paid?

I have a question about working as a mobile tech. When clients book group events or nail parties, how do you go about getting deposits and payments? Have you ever traveled to a client’s house and they were unable to pay? What did you do?

What should I do differently with male clients?

I’m starting to get more and more male clients. I am wondering how long a manicure for a man should last and how to price it? Also do you have any recommendations on what else I can do to give them an extra masculine sense of comfort?

Should I Use Punch Cards?

I recently started working at a high-end salon and I’m looking for marketing ideas. Should I do punch cards? I can’t do “refer-a-friend” because I don’t have consistent clients yet. We are already doing social media.

Should I start requiring a nonrefundable deposit for special-time appointments?

I want to start requiring a nonrefundable deposit for special-time appointments. My posted hours are 9 a.m. to 8:30 p.m. by appointment only. I am ridiculously flexible with my schedule, and let people book earlier and later if they can’t get in during normal hours. Recently, I had a 7:30 a.m. no-show! She was supposed to get services totaling over $100, and I forfeited holiday plans to accommodate her. She comes every two weeks, so I can’t lose her, but this is the second time she’s no-showed. What should I do? And how would I go about informing current clients of the new policy on off-hour deposits?

Load More