Building Your Business

Calling All Clients! (67 Ways to Fill Your Chair in 6 Months)

You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.


1. Make sure your nails look beautiful. You should be your own best advertisement. If you have a specialty (pink-and-whites, nail art) wear it on your own nails.

2. Look professional. No one’s saying you should wear a suit — but wear clean, pressed, tailored comfortable clothes. Dress to the salon’s image.
3. Develop an elevator speech. This is your 30 second intro, explaining who you are, what you do, where you work, and one interesting fact potential clients will remember you by.

4. Create a recognizable brand. Have a logo professionally designed and use it on everything.
5. Get to a mentor. Find an experienced tech (maybe in your salon) who can show you the ropes. Find help for specific questions online. Educational books, CDs, and DVDs are also available: one to try is Building a Nail Department, available for $39 at (use promo code "Jill").
6. Watch your language. “Colorful” language is best left out of the salon. Never gossip about clients.
7. Get business cards. Order professional cards that include the salon name, address, phone number, website, and your name and title. Put a referral offer on the back.
8. Be on time. If you’re running late, call or text the client, if possible, apologize, and offer a small complimentary service (like a paraffin dip) if a client must wait.
9. Set professional, financial, and personal goals. Write them down, set time aside weekly to complete them, then cross them off your list.
10. Track your progress. Create a digital spreadsheet or physical notebook with your daily, weekly, monthly, and annual goals. Set aside time each day to keep on top of it. Try Michael Cole’s Jump Journal, available at

Next page: Get the Word Out

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An acrylic service, usually with acrylics, incorporating both white and pink powders so a nail technician can create a realistic-looking acrylic...
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