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Colorful Nail Treatments
When it comes to nail treatments, manufacturers aren’t just seeing clearly. As the caretaker of your clients’ nails, making sure nails are in a healthy condition to be painted is just as important as the manicure itself.
by Jamie Newman
March 17, 2017
3 min to read
Active Colour
China Glaze
Active Colour offers full color coverage infused with multi-benefit ingredients that repair, rehydrate, and revitalize in one coat. The line features six soft shades — including an energizing coral, refreshing pink, and pale gray — to complement any skin tone or color preference. “Because it is a treatment and color in one, salon professionals might want to charge slightly more for an Active Colour manicure, upselling the treatment ingredients,” says Regina Mendoza, senior brand manager, China Glaze.
www.chinaglaze.com
Treat Love & Color
Essie
Developed to fuse the benefits of caring active ingredients with a tint of nail color, Essie’s Treat Love & Color polish repairs and strengthens nails while providing sheer coverage. Apply two coats to clean nails and the breathable formulas perfect and strengthen. “Nail professionals know when it is time for certain clients to hit the reset button,” says Gino Trunzo, Essie director of education. Available in four shades: Laven-dearly, a cool lavender great for uneven nail tone; Treat me Bright, a clean white offering fresh, bright-looking nails; Sheers to You, a sheer pink creating an elevated natural look; and Tinted Love, a soft coral revealing a soft natural glow.
www.essie.com
REACTmax
Morgan Taylor
REACTmax is a 2-in-1 product: a base coat and a nail strengthener. When using REACTmax as a base coat, start by applying a thin coat to all natural nails, follow with two coats of your favorite lacquer, and finish with a thin coat of REACT Top Coat. It can also be worn alone as a nail strengthening touch-up in between manicures. REACTmax comes in three maximum-strength formula finishes — satin, optical brightener, and original — that can take the guess work out of nail strengtheners.
www.morgantaylorlacquer.com
Gel Break
OPI
When clients try removing their gel-polish at home through picking or scraping, it results in dry, damaged nails. Gel Break arms professionals with a solution to this that they can provide consumers. “It’s important to educate our clients on having their next gel-polish manicure properly removed by scheduling a follow-up appointment two weeks later, but it’s also important to address the nail damage with a professional and effective solution such as Gel Break,” says Lindsay Perez, OPI global education design manager. Gel Break is available in three sheer shades: Properly Pink is ideal for fair skin tones; Too Tantalizing is ideal for medium skin tones; and Barely Beige is ideal for darker skin tones.
www.opi.com
Breathable Treatment+Color
Orly
Orly Breathable Treatment + Color is a one-step application formulated with adhesion promoters and shine additives, eliminating the need for a base or top coat. Simply prep the nail properly and apply two coats.
www.orlybeauty.com
CC Crème
SpaRitual
Perform the usual filing, shaping, and buffing then apply 1-2 coats depending on desired opacity. Natural Light is a sheer pink tone that works with fair-to-light skin tones with a cool undertone. Natural Medium is a sheer nude hue that complements light-to-medium warm skin tones. Natural Tan is a sheer beige hue that complements medium olive and tan skin.
www.sparitual.com
Naked Manicure
Zoya
“The Pink Perfector provides a healthy pink glow that can also be layered with other shades to brighten and complement a multitude of skin tones, while the Buff Perfector is perfect for nail beds that are less pink,” says Zoya creative director Rebecca Isa. “The Nude Perfector is designed for nail beds that are beige. This can also be layered with other shades to create a softer or more nude leaning tone. The Lavender Perfector is ideal for neutralizing discoloration and adding a cooler base for any of the other Naked Manicure shades. For a deeper tone, The Mauve Perfector is perfect for anyone with a more colorful nail bed. Finally, the Tip Perfector allows anyone to have a beautiful half-moon at the free edge. This soft, sheer white has just the right amount of coverage to perfectly mimic a natural tip.”
www.zoya.com
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