The Beauty Pro Book Club: 4 Reads to Inspire Growth and Success
Four publications for beauty industry professionals to enhance their leadership skills, financial awareness, professional growth, and joy!
by Anne Moratto
Creative Nail Designs selects Arnold. Buck. Inc. as agency
by Staff
July 1, 19862 min to read
Carlsbad-based Creative Nail Design, Inc. has selected Arnold.Buck.Inc. to handle marketing, advertising, design and public relations, according to Jim Nordstrom. Nordstrom is president of Creative Nail Design, a manufacturer and distributor of sculptured nails and related products.
“Arnold.Buck.Inc. will oversee the strategic planning that will strengthen the company’s ongoing commitment to the salon professional. Creative Nail Design, Inc., sells nail products exclusively through distributors to nail artists in salons,” said Nordstrom. He added that Arnold.Buck.Inc. will also complete a marketing audit and marketing plan to evaluate how the company can better serve the salon professional.
“Another important area that Arnold.Buck.Inc. will be involved with is our education division,” said Jan Nordstrom Bragulla, vice president.
According to Bragulla, Creative Nail Design, Inc. has taken an educational approach to marketing. The company has 100 educational consultants who teach nail artists the proper application of products.
“To assist our consultants as well as the nail artists, Arnold.Buck.Inc. is developing a workbook with complete instructions for all our products,” she continued. “In addition, the agency will redesign existing packaging and design packaging for all new products.”
“Our design division will be responsible for creative packaging for more than 100 products,” said David Arnold, the agency’s chief executive officer.
“We’re pleased to represent Creative Nail Design, Inc.,” Arnold added. “It’s an opportunity to be involved from the beginning and shape the direction of a beauty industry leader. Creative Nail Design, Inc., will utilize our full-service capabilities, which include in-house marketing research, marketing, advertising, package design and public relations.”
Creative Nail Design, Inc., which has 120 distributors in all 50 states as well as representatives in Europe, Australia and Canada, has had an average sales increase of 70 percent over the past three years.
Subscribe to Our Newsletter
More Business
Create a Salon Suite That Reflects Your Brand and Delights Your Clients
The most successful salon suites balance personality, function, and comfort. Megan Communale of My Salon Suite shares her best advice for designing a space that supports your business goals and leaves a lasting impression on every guest.
by Anne Moratto
Square's 2026 Local Economy Report Reveals the Neighborhood Network Effect
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
Precision, Passion, and the Business of Beauty
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
The Golden Touch: Luxury Service Helps Drive Loyalty at J Gold Salon
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
How to Build Career Connections in Beauty: Expert Networking Advice from K18’s Sabrina Sanborn
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
How Can I Minimize Cancellations and No-Shows?
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Nailtorious Iconz Beauty Academy Announces the Rollout of its Professional Product Line
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
Stylists Share Their Advice for the Post-Holiday Quiet Period
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
10 Housing and Interior Design Trends for 2025
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
Prepare for Small Business Saturday® with American Express
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
6 Quick Tips for Building Financial Mastery
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Success at the Top: Thriving on Madison Ave.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
The Salon Today 2024 Technology Solutions Guide
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Where Should My Money Live: An Account Breakdown
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro’s New AI Features and Communication Tool Pave the Way for a More Efficient, Profitable Business
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails Biz Talk: Are You Getting Too Close to Clients?
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.