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Your logo not only says who you are, but is used to brand your products and merchandise. Consider giving items your stamp of approval to get your name out there.
THERAPY BOUTIQUE AND NAIL SALON, JACKSONVILLE, FLA.
“I chose a symbol that represents relaxation and calmness. The colors are natural greens since we make our products by hand with natural ingredients such as essential oils and sugars,” says owner Juli Sorg.
MARIO TRICOCI HAIR SALONS & DAY SPAS, PALATINE, ILL.
Popular chain Mario Tricoci is known for selling products that equal results. Senior vice president and chief marketing officer Megan Bueschel explains that all of the products they sell are formulated with the best results in mind. This strategy has kept these salons going strong for 36 years.
SIMPLY NATURAL NAILS, BEDFORD, MASS.
Kimberly Fosmire and her brother (who owns a silkscreen business) came up with the logo for Simply Natural Nails together. “When I think natural, I think simple and clean. When I think green and organic, I think of green tea leaves,” explains Fosmire. Because of Fosmire’s belief in feeding the largest organ of the body with the safest products, she developed soaps and oils that are organic and contain simple ingredients with no harsh chemicals.
MAISIE DUNBAR , SILVER SPRING, MD.
Bluffa Jo is a Liberian term used to describe someone who embraces their inward and outward beauty. The spirit of a Bluffa Jo can apply to anyone regardless of their gender or culture. They are the embodiment of class, confidence, and sophistication, with the butterfly symbolizing change.
VIVO SPA BOUTIQUE, RENO, NEV.
The name ViVo means lively, clever, and vivid because those are the qualities creative director Christina Parker believes you need to have to stand out in the salon industry. ViVo’s logo is all about simplicity because the salon’s vegan products are about combatting stress. A signature collection and seasonal offerings of soaks, scrubs, candles, specialty treatments, and creams are available.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
