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SEARCH“My website coupons are the most profitable advertising I do,” says Shari Finger, owner of Finger’s Nail Studio in W. Dundee, Ill.
“My website coupons are the most profitable advertising I do,” says Shari Finger, owner of Finger’s Nail Studio in W. Dundee, Ill. “They’re great because I don’t have to mail them or print them. I don’t even need to find the customer, the customer finds me!” Finger offers new customers an incentive — $5 off or a free bottle of polish — to give the salon a try. “Almost every new customer comes in with one,” says Finger. This newcomers’ discount is also available to clients who haven’t been there in six months.
Finger also offers a $10-off “old timers” coupon that can be used by regular clients every six months. “This coupon is double the dollar amount of the new customer coupon because I want my regulars, who are my bread and butter, to know they are just as important, or even more important, than the new customer,” says Finger. ”After all, it costs a lot less to keep a customer than find a new one. The other thing the old-timers’ coupon does is bring my regular customer to my site where I can educate them and tempt them with new services and products.”
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
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Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
