MENU
SEARCHThe basic qualifications for running a professional nail company don’t include military service or a background in rocket science, but the resume of Tom Conroy, the new president and CEO of Seche, includes both.
The basic qualifications for running a professional nail company don’t include military service or a background in rocket science, but the resume of Tom Conroy, the new president and CEO of Seche, includes both. Conroy, who is a long-time friend of Seche’s founder and chairman, Charles Martens, joined the natural nail care company in January to help “grow the company to the next level.” Explains Martens, “Based on my experience, I have been able to take the company to a certain level, but now it needs to go further, which is why I brought Tom on board. With a B.S. in electronic engineering and an M.B.A., he’s got the business background and the technology know how to help us become a truly big player. We’re going to be known for our natural nail care, not just for the best top coat on the market.”
Conroy spent nearly 17 years as an officer in the United States Air Force working in the office of the Secretary of the Air Force’s Special Projects. This department is a critical component of what was considered to be the most classified, top-secret organization in the country—the National Reconnaissance Office, also known as the NRO. “Its mission is very straight forward: Provide information to the President and his staff for the defense of the United States through advanced surveillance systems—spy satellites, in other words,” explains Conroy matter-of-factly.
After retiring from the Air Force in 1994, Conroy stated a computer graphics company in the motion picture industry and worked on some of the industry’s biggest box office hits such as Titanic, Starship Troopers, True Lies, and Virus to name a few. Besides the computer graphics scenes, he designed a visual communication network so that Jim Cameron, Titanic’s director, could see his film dailies and special effects produced in Los Angeles while he was filming in Mexico. Using this same technology, he created a company called SeaMed, which provides visual communication for medical emergencies out at sea.
When asked why the nail industry intrigues him after such an illustrious career, Conroy says he joined Seche because he enjoys the challenge of a new business. “You can’t beat this industry—it’s fun! I’ve met a great group of dedicated people—from distributors to company reps to salons owners. They’re intelligent go-getters, and love what they do. And, most of all, it’s about family. Many companies in this industry are family-run. Isn’t that what life’s all about?” says Conroy.
Square data shows that regular customers tip 11% higher and are shared across 32% of businesses in the same ZIP code, driving thousands of dollars in additional revenue per connection.
When Bowie Lau and Jeffrey Ching opened JBW Jeffrey Ching Salon in 2011, they weren’t just launching another luxury hair destination—they were building a business rooted in passion, artistry, and thoughtful growth.
Sponsored by Amex
Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex
Want to grow your career as a beauty professional? K18 Sales Manager Sabrina Sanborn shares advice on networking, mentorship, and self-advocacy—from attending hair shows to finding the right guidance to reach your goals.
A combination of clear policies, effective communication, and strong client relationships has helped me create a more reliable and efficient booking system.
Founded by Cleveland serial entrepreneur Shaura Rodgers, Nailtorious has grown to include a nail supply megastore, training facilities, and retail line for nail techs.
This period after the holidays can bring on a huge lull for hairstylists. We asked Cosmo Prof's team of professionals to offer their best advice on how to deal with the January-February slow period.
Key highlights include a push toward inclusive spaces for all abilities, an emphasis on maximizing livable square footage, and a continued love for modern farmhouse exteriors.
The busy holiday season is here, and with it comes jam-packed days, last-minute client requests and booming retail sales. For many salon owners, the highlight of the season is Small Business Saturday® (SBS). This year on Saturday, November 30, consumers can take their shopping into the small businesses in their communities.
Sponsored by Amex
Want to become savvy about your personal finances, but don't quite know where to start? Anna Manukyan identifies six important concepts for building a strong financial foundation.
Salon owner Nuri Yurt had a dream of owning a salon on New York City’s Madison Avenue. "Through perseverance, hard work and stellar customer service, he and partner John Kaygisiz founded Toka Salon in 2007.
Sponsored by Amex
This guide is your one-stop shop for a plethora of technology tools, software and services created to keep your salon or spa thriving.
Anna Manukyan shares a breakdown of what different types of financial accounts should be used for.
Vagaro has consistently been at the forefront of salon software technology, helping businesses be more efficient, create more effective communication, and even improve company culture. Now, Connect by Vagaro, the platform’s two-way communication capability, and Vagaro’s new generative AI tools are giving owners new opportunities to grow and expand.
Sponsored by Vagaro
Young Nails' Greg, Habib, and Tracey discuss whether getting too close to clients can damage your business.
This list of watch-outs from @jodydoesjels prompted us to reach out to her and learn more. We had already fallen for her hand-painted designs and now we wanted to know more about this list she created to help clients decide if she was the nail tech for them.
Education is necessary for beauty professionals to maintain their cosmetology licenses, and paying for that education can be burdensome, but it doesn't have to be. Understand which education tax credits can help you offset those costs.
