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Michelle Pratt

Contributing Writer

 

Business|Articles|Sep 1, 2010

Catch the Momentum

With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?

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Wellness|Articles|Aug 1, 2010

Posture Primer

If you’re like many nail techs, you go home after a long day with aches and pain in your hands, shoulders, and back. Proper posture and improved ergonomics can help reduce these symptoms that are often viewed as an unavoidable side effect of being a nail tech.

Wellness|Articles|Aug 1, 2010

What Is Onychauxis?

In and of themselves, thick nails pose no danger to a client, but they often indicate a larger problem. Techs can protect themselves and their clients if they proceed with caution. 

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Business|Articles|Mar 1, 2010

For Members Only

From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.

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