Follow Up to Article About Consumer Beauty Bloggers

Wow. I never thought my editor’s letter about bloggers would garner so much controversy (or foul language). Let me clarify a few things, though. A more careful reading of the article will show you that I’m not talking about censorship or keeping people from blogging about anything they are passionate about. The more blogs, the better. (I have a number of personal blogs where I write about things I’m interested in.) I did NOT say that I wish the bloggers would go away. I actually wrote, “I don’t think consumer bloggers are bad. And I certainly don’t think they’re bad for the industry.”
As a trade publication for nail technicians, NAILS Magazine’s main focus is to elevate nail professionals. I get kind of protective of my readership and my point is that nail techs should assert themselves as experts in the field. In the article I urge nail techs to start their own blogs to share their knowledge about their industry.
I stand by my original point that nail professionals should present themselves as experts in all matters of nail care. I apologize to those of you who are offended — but remember that I’m an advocate for my audience: professional nail techs.
There’s room for everyone in the online universe. I just want to make sure my readers get their spot.
— Hannah

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