Why Do You Charge More? Responding to Client Questions About Discount Salons.
Train your staff — and yourself — to answer this sensitive question so you’re able to respond quickly and confidently to clients’ concerns.
A Walk Down Blog Avenue
Blogs can be a wonderful outlet for personal creativity, as well as powerful business tools to help build a loyal clientele. Here are some things to remember if you decide to start your own blog.
by Tim Crowley
Slow No More
Fill those slow days with a once-a-week special.
Adventures in OPI
The Nail Station in Huntington, Ind., asked clients to create short stories using the names of the salon’s OPI nail polish colors. Here are the first, second, and third-place winning essays.
Car Wraps: An Advertisement on Wheels
To advertise his salon, Robbie Schaeffer, owner of ROB|B: An OPI Concept Salon, wrapped up a couple of Smart Cars with reflective graphics of OPI bottles and his salon logo.
That’s So Pedi Gets the Votes
Despite having been in business just six months, San Jose, Calif.-based That’s So Pedi Nail Salon beat out well established salons to be voted #1 for manicures and #2 for pedicures in the Metro newspaper’s 2009 Best of Silicon Valley reader survey.
On My Mind: Rules to Live By
Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!
Just My Opinion: Step Up, Show Up, and Speak Up!
Make 2010 Your Best Year Ever
Log onto www.nailsmag.com/2010project for business building and winning marketing ideas.
VIP Keychain Cards Have Clients Coming Back
A little keychain card can encourage client retention in a big way.
Week 22: An Economic Wrapup
Well folks, this is it — the final installment of The 2010 Project. We hope you’ve found some useful information in the 22 weeks we’ve been sending out this e-newsletter. From suggestive retailing tips to using downtime to your advantage, we included a little something for everyone to help grow or sustain your business in the rough economy that has plagued 2009.
Week 21: One Salon Dreams Big — And Gets a Little Help From Uncle Sam
Kyle Simonson, founder and CEO of Minneapolis-based Simonson’s Salon and Spas, found a down economy was no obstacle to the continued growth of her four-location enterprise. Simonson’s Salon and Spa is one of three small businesses that have come together to build a new retail development in Maple Grove, Minn., as a result of a federal stimulus bill which enables the U.S. Small Business Administration to reduce or eliminate fees on 504 loans.
by Judy Lessin
Week 20: Thanking Your Customers for “Shopping Local”
Now, more than ever, local retailers and independent store owners (like nail salon owners) need to not just want business, they also need to remember to thank those who are giving them business. The economy is still tough, the competition for paying clients is definitely still tough and yet not enough store and salon owners are letting their customers know just how much they care. So this holiday season, reach out to your clients after they have reached out to you.
Week 19: Educate Yourself to Give You Business a Boost
With 2010 right around the corner, and New Year’s resolutions floating around your mind, what better time to rededicate yourself to new experiences in the new year? A great way to build your business is to reinvest in your greatest asset — yourself (and if you are a salon owner, your employees too). There are so many different options for continuing education. Here’s a quick refresher of where you can go to increase your knowledge.
by Hannah Lee
Week 18: Do You Need to Jazz Up Your Menu?
When you look at your service menu does it stand out from the crowd? Or is it simply a list of service names (manicure, pedicure, full set) and prices? If you were to hide your logo, would your clients know that it’s your menu and not the salon’s down the street?
Motivating Across the Generational Divide
Recognizing what’s important to our employees and clients is more than knowing their favorite shade of polish or the names of their children; it’s about understanding that they embrace the things they do, in part, because of what the world looked like as they grew up.
Lotions Are Key to Lunch-Break Massage
With 500 locations nationwide, the folks at Massage Envy know a thing or two about marketing massage services — and they say the key to getting clients in to indulge in lunchtime services is the lotion.