31 Days of an Organized Holiday Season
If you’re already feeling stressed about the holidays, try this simple trick: Schedule one thing per day from your to-do list into your appointment book now. Once it’s written down, you can stop worrying about it because you know you’ve scheduled time to get it done. You can make your own salon to-do list for the month of December or use ours. We’ve included 31 tasks to pencil into each day that will help make celebrating easier this year.
Say It in 30 Seconds
Create a 30 second elevator speech and use it.
by Judy Lessin
Keep In Touch
Four easy opportunities to show clients that you care and also attract back clients who have not returned recently.
Week 17: Applying the 80/20 Rule to Your Business — It’s Not Rocket Science
Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.
Week 16: Is Your Website Fresh Enough?
Did you know the mysterious Google algorithm that determines your search page ranking favors websites that update their content frequently? So if it’s been a while since you’ve freshened up your site, a little tweaking may be in order; this will keep it interesting to both the search engines and to your clients.
Week 15: Check Your E-mail List…Check It Twice
For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.
Week 14: Upgrade Client Satisfaction and Increase Profits
This week, we pause for a word from our sponsor, Dashing Diva Professional. Thanks to them, we’re able to bring you 22 weeks of this exclusive business-building content in The 2010 Project e-newsletter.
Seven Ways to Market to Seniors
When mobility becomes limited, aging men and women who always saw pedicures as a beauty treatment may realize it’s a great alternative to monthly visits to the podiatrist for basic foot maintenance. Tap into this niche of golden girls and guys with some targeted marketing techniques.
Pink and White and French All Over
The Paris-inspired salon The Pampered Girl is co-owned by friends and former coworkers Christina Yang and Alexandra Armstead. In divvying up the responsibilities and bringing new ideas to the table, they’re finding that two heads are better than one.
by Thi Dao
On My Mind: Is Your Salon a Party Spot?
Here are some ideas on how to make your salon the "IT" place to party.
by Hannah Lee
Survive the Holiday Season With Ease
Tips on how to survive and prosper this holiday season and end the year with a bang.
Week 13: Suggestive Selling — Not Pushy, Just Persistent
Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.
Week 11: Client Surveys: Getting Feedback You Can Use
We all know customer satisfaction is essential to the survival of our businesses, but how do we find out whether our customers are satisfied? The best way is to ask them with regular customer satisfaction polling. Talking to your customers — finding out what they like (and dislike) about how you do business — is the first step toward success and growth.
Allure's Directory of Salons: Best of the Best
Allure's October issue includes its list of the best salons in the biggest cities in the country.
Make It Personal
Make your salon the kind of place clients can’t wait to return to. These six little tips can yield big results by lending a personal touch to your business.
Mixing Business With Pleasure
In designing the spa and lounge, Dunlap went for chic simplicity and clean lines. She wanted a place where girlfriends could congregate.
by Thi Dao
The Do's and Dont's of Advertising on Craigslist
Nail technicians are advertising their skill on Craigslist.org, and for the most part, they've benefitted well from the experience.