Building a Sense of Community
By intentionally cultivating a sense of connection among clients, techs and salon owners can extend their sphere of influence beyond the walls of the salon and establish their place in the community.
On My Mind: Grades Are Important
Some states, like North Carolina, require salons to post their inspection scores where consumers can see them. While I’m not necessarily a proponent of more rules and regulations for the nail industry, I do believe that since most salons are already being inspected, why not post the grade?
by Hannah Lee
Retail Boutique: Personal Facial Cleansing System
Kiss clogged pores, oily patches, and uneven skin goodbye. Handheld facial cleansing systems allow the modern woman a quick and convenient way to get in-home skin rejuvenating treatments.
Ditch Your Appointment Book for Good
Salon owners love online booking because it cuts down on no shows, increases revenue, and eliminates phone tag. Clients love it because it makes the salon seem more professional and it accommodates their busy lifestyles. "And don’t worry, with MindBody you decide what appointments can be booked online. You can even use overlapping and double-booking features to maximize your efficiency," says Meg McCall, director of marketing for MindBody Salon Management Software.
Catch the Momentum
With social networking, manufacturers’ advertising, and insider support, techs can be in the perfect position to catch the momentum when a wave of national attention sweeps over our industry. Are you poised to harness the power of the consumer press the next time there’s big news in our industry?
Get a Doctor in Your Corner
Medical and beauty professionals need not be at odds with each other. Instead, techs can help create a bridge between professions, with multiple benefits to both tech and doctor.
A Video Can Make Your Salon a Star
For many potential clients, the Internet is their first stop in the search for salons. While a salon menu, contact information, and great pictures of your salon (and even your nails) are a necessity, a snazzy, snappy promo-video can really help set your salon apart from the rest.
by Tim Crowley
On My Mind: Why I'm Your Least-Favorite Client
I’m the perfect example of do as I say, not as I do. So as such a lackadaisical client, what does it take for me to come back for repeat visits?
by Hannah Lee
Nail Passions Fulfilled: Becoming an Educator
Nail companies are always on the lookout for new educators. They are looking for enthusiastic and motivated techs to show other nail techs how they too can make fantastic nails using that specific brand.
What Sells (Besides Polish)
If our admittedly unscientific poll of NAILS Facebook fans tells us anything, it’s that cuticle oil — and CND’s SolarOil in particular — is flying off your retail shelves. Strengtheners and antifungals made a good showing as well. But those are not the only home-care products that have the cash registers ringing. We asked techs to show us their biggest selling retail
On My Mind: I'm So Excited
I always love getting out of the office and seeing what’s going on firsthand. And after the year we had last year, it’s refreshing to see the shape of things turning around.
by Hannah Lee
Retail Boutique: Hair Smoothers and Serums
Argan oil is the big buzzword in the beauty industry, and clients will appreciate a chance to try these argan oil-based treatments. Argan oil hair treatments are usually applied to damp hair to leave it silky, soft, and shiny.
How to Start Going Green
The Green Spa Network offers these easy-to-implement tips that can help reduce the environmental footprint of your salon.
by Judy Lessin
Salon Profile: Nowhere to Go But Up
Orchard Nails opened in Corona, Calif., when the economy was at its worst, but co-owner Thomas Irwin says this meant the salon had “nowhere to go but up.”
by Thi Dao
Why They Come Back
What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.
Go Greige
Gray-beige polishes — also known as the “greige,” “taupe,” or “putty” trend — are showing up all over runways and adorning celebrities’ nails. Get the look in your salon this summer with these professional shades.
The Benefits of Being the “Best of”
“Best of” lists help raise a salon’s profile, improve their reputation, and build loyalty among their clientele. How do these salons make the list? And how can your salon get in on the action?