Service Providers Turn the Tables
Owner exercises good business sense by treating her employees to sample services at other salons.
Fresno Salon Owners Make Things Right
When a beauty salon went out of business leaving hundreds of customers holding newly-purchased gift certificates, several salons in Fresno, Calif. offered to honor the certificates as a show of goodwill for the industry.
Salon Swap
Two brave techs traded spaces — and clients and product lines — for one day. Here’s their account of what happened…
by Tim Crowley
The Wisdom to Know the Difference
Late clients, bad bosses, staffing woes — nail techs often face situations that are out of our control. Sometimes we are able to gain control; other times we need to resign ourselves to our limitations and learn from the experience. Balance comes from knowing the difference.
Educate Yourself and Then Educate Your Clients
As an overachiever in the realm of education, I wonder how many techs feel the same way I do.
At Your Service: It's in the Way You Display It
Presentation is key to any salon service, and it starts the instant your client sits down. Small details in how you display your products show clients they are getting a more complete service, and you may be able to increase your prices as a result. Here are some clever ways salons are displaying their service products to their guests
by Tim Crowley
A Taste of Southern Hospitality — in Seattle
In a bustling, shop-filled area of Seattle, Julep Nail Parlor offers an oasis of a space where girlfriends, moms and daughters, and couples can reconnect, celebrate, and be themselves.
Through Thick and Thin: A Glimpse at Long-Term Tech-Client Relationships
We all know how special the relationship is between nail technician and client. Technician always hold a special place for clients that have been with them the longest, whether it’s only a couple years or more than 20. We asked technicians to share their stories about their longest standing clients.
Changing the Industry, One Customer at a Time
If only customers knew what to look for, it would bring up the quality of nail care across the country.
Manicures and Massages Trump Family Time
Tired moms say they would prefer getting a manicure or massage more than spending extra time with their families.
A Marriage Made in… a Salon?
When the nail tech was buffing her boyfriend’s nails, she said ‘Let me learn how to buff them’ and then she got down on one knee to propose.
Tech’s Book Shares: Client-Building Secrets
Nail tech Dawn Basset recalls the time she changed salons, bought a house and a new car, and moved – a week before Christmas.
Twenty-Five Bright Ideas
Always trying to think of new ways to help differentiate your salon from the pack? Here’s a compilation of truly unique ideas from other salons to inspire and excite you.
by Sree Roy
Tech and Client Devise Scheduling System
Together with longtime client-turned-friend-turned-sister-in-law Sandy DuPaix, Cindy Iverson has launched a new online scheduling system called Schedule My Beauty.
Drawing the Line
There is definitely such a thing as being “too nice.” Don’t let yourself get trampled over by your clients, coworkers, or boss. Four industry consultants show you how to set healthy workplace boundaries in the salon.
by Sree Roy
7 Not-so-Sticky Salon Situations [Real Life Solutions to Issues with Men]
Bringing more men into the client-mix may mean facing some unique situations. How we handle sticky or potentially uncomfortable situations can mean the difference between keeping and losing clients. We went to Tammi Regan, Daphney Schaffer, Kelly Williamson, and Nyree Matthews for some practical, expert advice about some awkward situations that happen all too frequently.
Get Him in the Door & Keep Him Coming Back for More
The same marketing techniques and business practices that have successfully lured women to your salon can be easily adapted to attract male clients. The key is to lay a foundation that supports long-term client care and has him feeling comfortably taken care of.