Upselling Services With a Phone Call
Jennifer LeBlanc, marketing director for Salon Rootz in Medina, Ohio, found success in offering services to schedule clients through courtesy calls.
Las Vegas Salon Caters to Plus-Size Clients
Salon owner Jamie Lopez has always loved the beauty industry, but as a plus-size woman, she hasn’t always found it a welcoming place. Lopez’s experiences inspired her to open her salon and make it comfortable for women like her.
PS Salon and Spa Brings Caring Touch to Retirement Communities
The salon company has been operating since 2008 and now runs 685 salons across the country. Salon designs are adapted to fit elders’ needs.
How to Say No to Your Clients
Do you ever feel like your clients are running you over or being inconsiderate? Here are some tips for enforcing your business policies while remaining polite and professional.
Be Bold With Your Guarantee
Salon consultant Tammy Dennis recommends that owners offer an unconditional guarantee for their services to get customers through the door.
MyTime Enables Booking and Payment via Facebook
MyTime manages client records, handles in-store purchases, tracks inventory, and creates reports and analytics.
Nail Supply Store Offers DIY Nail Sessions
Gellipop founder Yuriko Hoshina is an Akzentz and Crystal Culture educator, and she offers a variety of education opportunities for nail techs, but the DIY studio sessions primarily attract non-professionals.
Customization Is King, Says Industry Analyst
Customized services can attract clientele looking for a personalized experience from their salon.
10 Dreaded Phrases Every Nail Tech Hates to Hear
In an industry where customer service is king, nail techs don’t always have the luxury of speaking their minds. But that doesn’t stop us from imagining the response we’d like to give!
The #Saddest3words in the Nail Biz
Readers sent in the #saddest3words they've ever heard in the nail industry.
Top 10 Emerging Spa Trends
From on-demand service to using natural ingredients, these spa trends will help keep your business ahead of the industry curve.
How to Spy on the Competition
We asked a few salon veterans for their advice on what to look for when visiting other nail salons — or when checking up on their online activities.
Light Elegance: We've Got Great Customer Service!
Light Elegance's Lezlie McConnell and daughter Lexy introduce Chelsea, one of the company's sales associates, who is always there to assist customers. They also discuss what good customer service mean to them.
Transparent Swatches Allow Clients to Play with Polish Choices
Nail techs incorporate the color swatches into their pre-service routine, and help clients narrow their polish choices.
#HappierNails Promo Targets Other Salons’ Unhappy Clients
“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.
VBP President Believes in Personal Interactions
If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.
Should You Use Emojis in Your Marketing Emails?
Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.