Business
On My Mind: Are You Evolving? Your Clients Are.
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
by Hannah Lee
Serena Williams Becomes a Nail Tech?!
Serena William's decision to become a certified nail tech coincides with creating a nail collection for HairTech.
by Judy Lessin
Watch Out for Licensing Scams
Scams in at least two states make it clear that nail and cosmetology licensees should be on the alert to avoid being defrauded.
by Judy Lessin
Entity Beauty Celebrates the Fifth Anniversary of Its U.S. Launch
Entity Beauty celebrated its fifth anniversary at the same beauty show where it launched its product line five years ago.
You’re the Inspiration
Even just the service names sound enticing — coconut milk pedicure, eucalyptus manicure, cosmopolitan mani-pedi — but how do you come up with these ideas? Brainstorming experts and salon owners share how to turn even a small idea into a big nail service that will liven up your menu.
by Sree Roy
Please Hold
Don’t let valuable seconds go to waste. Connect with clients using on-hold messaging.
On the Road: The Painted Nail
The Painted Nail — a cozy, shabby chic-style space with white-washed wood floors, big comfy white armchairs, vintage-inspired chandeliers, and pretty purple walls. Clients (including many celebrities) come in to get their nails done, but stay for the camaraderie.
by Hannah Lee
Extra Pampering Takes No Time at All
Looking for ways to give your clients something extra that doesn’t cost much in the way of time or money?
Uniting the Young, Urban, and Artistic Crowd
Sharmadean Reid, salon owner, magazine founder, blogger, and stylist, brings nail art to London with the trendy WAH Nails salon, gathering a following of young, creative women.
by Thi Dao
Out of Mouths of Clients
Sometimes the things clients say are music to your ears; other times they can make you cringe. We asked nail techs to tell us their favorite, and least favorite, things to hear from clients.
My Other Life: Kathy Harper, video rental store owner
Kathy Harper, salon owner. In her other life: video rental store owner.
by Judy Lessin
On My Mind: Can I Google You?
Today, more than ever, your clients use the Internet as extensions of their everyday lives.
by Hannah Lee
Retail Boutique: Eye Masks
Bright designs, fun florals, and cute sayings make eye masks eye-catching. They are a cure for bright bedrooms, provide a respite for the overworked, and even relieve discomfort and headaches.
In-Salon Events Build Clientele, Up Income
In this economy, nail techs have to find creative ways to do direct marketing.
by Judy Lessin
At ISSE 2010, Manufacturers Answer: How is 2010 looking so far?
From Jan. 30 through Feb. 1, beauty manufacturers showed their latest wares and chatted with their clients about the industry. In light of the economic recession, NAILS asked: How is 2010 looking so far? Have you made any changes to the way you do business?
Young Nails - Ethics
Young Nails - Ethics
Soft Skills Demo
Milady’s Softskills: Interpersonal Skills for the Beauty Industry is the must-have employee orientation tool! Learn how to improve communication and customer service skills. Running time is approx. 180 mins. www.milady.cengage.com