Business
Fashion trends forecast with OPI's Suzi Weiss-Fischmann
OPI executive VP and artistic director Suzi Weiss-Fischmann talks to NAILStv's Sree Roy about fashion trends, the naming of polish colors, and her beauty blog.
Typical Networking Day From Beauty Tech
See what a typical Networking day entails.. lots of hands on, one-on-one, products demos, speaking to some of the top educators in the industry, up close and personal.. get to know other local techs and discuss business ideas with them.
Recession Round-Up
Attendees at the Premiere Orlando Beauty Show 2009 weigh in on how the economy is affecting their businesses and the changes they're making to survive and thrive.
A Salon Story
The Vietnamese salon worker has become a recognized image within the industry. Who are these salon workers and what is their story?
Estelina's-About Estelina (02A)
Estelina talks about how she started her company.
Estelina's-How She Started (02B)
Estelina talks about how she got her start.
Are You Reporting Your Tips?
The IRS wants its fair share of your taxes and it’s trying to make it easier for salon professionals to follow the rules. IRS analyst Don Segal answers common questions.
A Bright Ikea
It’s an open secret that many salons owe their interior design to their neighborhood IKEA store. The home furnishings giant — known for its affordable prices, streamlined modern design esthetic, do-it-yourself assembly, and store layouts that mimic individual room layouts — is the perfect design playground for the money-wise entrepreneur.
by Sree Roy
Playing Defense with Disease
Nail techs play an important role in protecting clients. The three Cs — cuticles, colors, and contours — can be early indicators of larger health problems.
Married to the Military
The reassignment of a spouse or fiancé in the military is difficult enough on a personal and emotional level, but it can also be tough professionally for nail techs who depend on loyal clientele.
by Tim Crowley
Prepare for the Worst
Conservative wisdom reminds us to hope for the best but prepare for the worst. Create a plan now that prepares you and your staff for the day when a minor disaster strikes.
If You Don’t Have an Enticing Service Brochure, You’ll Hate Yourself Later
In the world of salon and spa brochures, what separates the good from the great? While there is no one-size-fits-all formula, here are nine tips for better brochures to get you going in the right direction.
Artist Spotlight: G Elizondo
A well-known presence at every Young Nails tradeshow booth, G Elizondo has come a long way in her four-year nail career. The prolific artist posts her work regularly on BeautyTech.com and NailsMag.com forums, and has a knack for staying on top of the latest crazes in nail designs and pop culture. NAILS got a chance to talk to Elizondo about how she stays inspired.
Groupon: Quick Sales, New Clients
Recently, Groupon’s New York City website featured a $25 Hot Lavender Cream Manicure at Sweet Lily Natural Nail Spa for just $12. When the day was over, Sweet Lily had sold 1,661 Groupons, far surpassing its 200-purchase minimum.
This Land Is ‘My Land’
In opening Tierra Mia Organic Nail Spa, Justin Mitchell and Karina Restrepo bring water-based polish, Latin flair, and a designer’s keen eye to the Philadelphia nail world.
by Thi Dao
For Members Only
From cafés to pharmacies, customer loyalty programs are earning people points that translate into savings. Some salons have taken advantage of these programs as a creative way to expand their customer base. “Loyalty programs open an opportunity to develop relationships with your clients, and they create repeat business because there is an incentive to return to your salon,” says Nicole Leinbach Reyhle, founder of Retail Minded in Chicago.
On the Road: Color Me Green, Manhattan Beach, Calif.
It’s sometimes instructive to take a look at the nail salon industry from the other side of the chair: the client’s side. That’s why it can be especially insightful to chat with a select breed of nail salon owner: the client-turned-salon entrepreneur.
by Sree Roy