Business
To the Victor...
Winning has meant a crop of new clients visiting the salon.
Southern Exposure
Arthur's House of Galmour is located just around the corner from Bourbon Street and sits between The House of Blues and Hard Rock Cafe.
Blown Away
After her salon was destroyed in a tornado, some of the companies she had loyally supported for many years offered to help replace what had been lost.
Take Your Place on the World Wide Web
Why should you care about the newest piece of the advertising puzzle — the Internet?
Getting to Know You
Doctors, dentists, and many other professionals rely on client consultations to better serve their patients or clients. Nail technicians can increase client loyalty, as well as their own technical skills, by incorporating this important step into their service.
On the Road: Ettia Holistic Day Spa Salon, Manhattan
The salon was like the city itself: a place inhabited by people of every nationality with interesting stories of what brought them there.
Choosing Our Words Carefully
The term “discount salon” used to mean a salon whose service prices were less than 50% of the national average, but the term no longer has the same meaning.
Salons of the South
Take a stroll with NAILS to a magnolia garden, a lily pond, an old mill town, and a high-tech mecca as we visit some Southern salons and the people who run them.
Behind the Scenes: Amy Cooper
Whose Product Is It Anyway? Understanding Counterfeits and Knockoffs
Fraud, deceit, confusion—call it what you want, but counterfeit and diverted products hurt the entire industry.
Just My Opinion: Discount Is Not a Dirty Word
Survival Tactics: Your Clients Can Tell You a Lot About Your Business
A personal relationship with a client is wonderful... it makes your job pleasant and helps build a loyal, standing clientele.
Behind the Scenes with Brenda Bollard
Brenda Bollard has what it takes to be a cover technician — superior technical skills — so this year her dream came true.
Elevate Your Skills
Terri Lundberg’s Nail Technician Mentoring Institute is "for technicians who are serious about this business and about making the income they need."
High-Tech Tech Goes Online
A cyber-visitor to Alley Way Nails & Tanning’s website can browse the salon menu, get the latest retail special, learn how to prevent fungus, and even sign the virtual guest book.
A Sensational Second Career
Patti Smith, who, at age 58, still gets quite a kick from her second career — nails. Smith, owner of The Nail Suite in Mississauga, Ontario, began doing nails three years ago after her career as a chef was put on hold due to illness.
Interview with a Client