Business
Fly With Me — the Manicure’s Free (in flight manicures)
Upper class passengers aboard certain Virgin Atlantic Airways flights can receive a manicure or massage from an on-board beauty therapist at no extra cost.
The Big Payoff
An incentive-based compensation program that’s tied to pricing motivates nail technicians while increasing the salon’s bottom line. It’s a win/win situation for everyone.
Mary's Place Combines a Salon, Laundromat, and Car Wash
When salon owner Mary Sims sees a need, she develops a new business. Blushes Salon, Soap Opera Laundromat, and Valet Car Wash keep the customers satisfied.
Norway’s Nuts About Nail Art
Marit Endresen reports that treating nail biters, reinforcing natural nails, and applying silk and fibreglass wraps as well as artificial nails are gaining ground in Norway.
20 Questions to Ask at a Job Interview
Pay scale may be the first question that comes to mind, but astute technicians know there are many other salon elements that affect their income and job satisfaction.
Breaking With Tradition
From furnishing to salon philosophy, Ramona Boudreaux rejected the traditional salon setup and drew on her past to create a unique atmosphere clients bask in.
How to Make More Money and Bring in New Clients: Throw a Party for the Kids
Women are Opting for Manicures Rather than Lunches
A Golden Opportunity: Adding Tanning and Waxing
With proper equipment, skin care education, and product knowledge, you can offer tanning services so your clients can sport the summer-resort look year-round.
NAILS 1ST Annual Graphics Contest
You don’t need to be a graphic designer to run a successful nail business, but attention-grabbing business cards, handouts, and advertisements are great clientele-building tools.
Editor’s Note: We Hear You Loud and Clear
I asked you to help NAILS by completing and returning our reader survey, which we will be using over the course of the year to help us better address your concerns, to help industry marketers better understand you, and to help you better understand your clients and how to build your business.
Turning Walk-ins Into Regulars
Walk-in clients are like one-night stands,” says one exasperated nail technician. “They’re flighty salon-hoppers who are hard to please.”
Woo Clients With Custom Pedicures
We’re all hard on our feet, but you can show clients how to undo the abuse with custom pedicure packages.
Editor's Note: It's Showtime
This issue will hit the streets on the first day of the Midwest Beauty Show, smack in the middle of a very busy show season for salon industry professionals. It seems the perfect opportunity to encourage nail technicians to get to tradeshows.
Managing the Twenty-Something Generation
In a new twist on an old lyric, baby boomers are calling today’s youth impossible to manage. Is the new generation of workers bringing us to the eve of destruction?
Full-Service Salon Owners Look to Nails for New Profit Centers
At a recent Intercoiffure gathering, top full-service salon owners share insights on the promise of their nail businesses.
The Joys of Soft Selling
Competition getting hot? Turn down the volume and get a little personal. For today’s clients, superior service and directed dialogue are the fastest routes to sales success.