entity beauty

Tom Holcomb Passes Away

Industry legend, competitor, innovator Tom Holcomb passes away.

Read more

Cuticle Nippers: Nip it in the Cuticle

A good, sturdy pair of cuticle nippers is a standard piece of equipment for every nail tech. They are a necessary tool to help keep the cuticle and nail plate clean and well maintained. Here’s a sampling of what is currently on the market.

Layering Entity's Soak-Off Color Gels

If you’re bored with just applying one coat of color gel and curing, try Entity’s One Color Couture Gels and its custom-mix combinations.

Gels: The Cure for Fall

As the bright shine of summer fades into the earthy tones of fall, perk up your customers with these new color gel collections from your favorite manufacturers.

Cosmoprof North America 2011: New and Old Friends Get Together

For the second year in a row brush-on gel polish lines were the talk of the nail world at Cosmoprof North America. The game-changing nail category has steadily helped to reinvigorate the nail industry over the last year since its initial introduction. In addition, we saw some cool new nail art applications and advances in the pedicure chair world.

Premiere Orlando Tops Our List of Favorite Nail Shows

Gathering top names in beauty, Premiere features a solid lineup of networking events, competitions, educational workshops, and more than 500 booths.

The Layered Look

Semi-custom colors and designs created via layering are increasingly showing up at trade show booth demos and continuing education classes. Clients love walking out of your salon owning a look no one else has, plus this technique can breathe life back into older shades your clients have gotten bored with. You can layer with so many different mediums. Here are a few to try.

Entity Color Couture Gel

A demonstration of Entity's Color Couture brush-on gel polish.

Entity Gel 1 Tip and Overlay

A demostration using Entity Gel 1 on a tip and overlay.

Entity Gel 1 Sculpting on a Form

A demonstration on how to sculpt Entity Gel 1 over a form.