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keeping your business competitive

Sharing Is Succeeding

Networking with other salons at a tradeshow, or even at an informal breakfast meeting can make many good ideas go a long way.

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The Salon of Choice

Whether you take Pucci Salon and Day Spa’s slogan, “The Salon of Choice,” to mean a salon with many choices, or the salon to choose, you’d be right. Between the salon’s full menu of services and owner Debra Capaldi’s unflagging dedication, Pucci is the place.

Editor's Note: First, Do Great Nails

What is the most important requirement in being successful in the nail industry?

Aliens Land On Earth And Other New Year's Predictions

Get ready! Predictions on where the nail industry is headed!

Business Advice From The Pros

Ten seasoned salon professionals offer their best advice for making it in the nail industry today.

Editor's note: Ignore Discount Salons and Do What You Do Best

Nail technicians and salon owners must stop fretting over the low price salons and either appeal to the bargain hunters or ignore them.

Editor's Note: Take a Risk and Raise Prices

Although nail technician income has risen steadily, at least keeping pace with inflation, prices on most services have barely budged upward in two years, and some service prices have dropped.

Editor's note: Who Are Your Competitors?

Besides other salons, who else is a competitor to you? You have to know who (and what) your competitors are so that you can best meet and serve your customers’ needs.

Editor’s Note: Don’t Be Afraid to Share

I know a person in business has to guard secrets in order to stay competitive, but I’ve seen this problem in the extreme, where professionals would rather suffer in silence than ask for help from another nail technician.

You Already Have a Monopoly

You could charge whatever you wanted, do business however you pleased, work only as long as you cared to---because you were the only person who could do nails. Sound interesting?