business building

Creating a Signature Service (Part 2)

How has the brainstorming been going? Have you found things to mix and match and make new services out of them? At this point I find notes really help me visualize my thoughts and put things

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Creating a Signature Service (Part 1)

How do you keep things interesting for your regulars? Do you offer a signature service that they can’t get anywhere else? Maybe you have seasonal services to mix things up? Perhaps you don’t know how to

More on Facebook: Vanity URLs and Linking to Your Website

Creating a Vanity URL Back into Facebook page territory we go! The first thing to touch on is how to make your Facebook page address more simple to share. This is called a vanity URL (meaning you

Setting Up a Facebook Page (Part 2)

How is your salon Facebook page coming along? Have you loaded some photos? Have you picked up some fans? Are you waiting for more detail from me?  I want to clarify some things from the last

Setting Up a Facebook Page for Your Salon (Part 1)

Do you have a Facebook page for your salon? If the answer is no, could I ask why not? Facebook is a free resource that could be an interactive tool that brings clients into the salon.

Create a No-Show Policy (and Post It!)

Everyone is busy at the holidays; we all have things to do and limited time to get them done. While in the salon everyone is putting in extra time and really crunching to meet the holiday

Just My Opinion: Nail Technicians, Our Time Has Come!

Salon owner Renee Borowy talks about the positive outlook for nail techs.

Networking to Grow Your Business

Let's face it, there seems to be a nail salon on every corner and some in between.  So what's a salon owner or nail tech to do to build her business these days?  How about networking with other local businesses?

Engage in Shameless Self Promotion

If business is slow, it’s time to crank up your “brave meter,” says Kristi Valenzuela, a success coach with Crystal Focus Coaching.

Offer Gift Wrapping, Make Friends

“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.