History has proved that even during economic downturns, people will continue to pay for a little bit of “feel good.” Here are some ideas to make sure your salon can maintain a thriving clientele even in tough times.
Nail friends, who are techs that we meet through the course of our work lives, truly understand each other. Meet my nail friends.
Posted positive reviews are great advertising.
Salon owner Shari Finger answers your questions on building a clientele, regaining the trust of a discount salon-goer, listening to clients’ personal issues, and clients who mistreat their nails.
Gathering with like-minded or neighboring businesses to mail your fliers together is just one of the ideas from "101 Media & Marketing Tips For Salon Owners, Stylists and Managers."
You can’t fix it if you don’t know it’s broken. Make the most out of a mystery shopper program by gathering the most relevant information about your salon and be on your way to creating stellar customer service.
Neil Ducoff, CEO of Strategies, gives a little economic advice.
What happens when techs leave the business only to realize they miss their first love? Meet some techs who re-entered the nail industry after a long absence and see how they rebuilt their business and dealt with changes in the industry.
NAILS readers share the salon promotions that got new and existing clients clamoring for their services.
Heather, meet Adrienne, a mother of two who just moved with her husband to North Carolina, where she must rebuild her nail business from scratch. Adrienne, meet Heather, a certified salon success coach whose job is to help you succeed.
