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client retention

What's more important for a newly licensed tech to build her business: technical skills or people skills?

With required school hours varying across the country, and some states requiring less than 100 hours to graduate from a nail program, we asked a cross-section of the nail industry — from school instructors to salon owners to veteran nail techs — a timely question: For newly licensed nail techs, what is more important initially in building your business: top-notch technical skills or top-notch people skills? Why?

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Why I Choose a Salon

We asked clients what little details make a big difference in determining which salon they pick over another. Their answers may surprise you!

30 Timeless Tips for Thriving in the Nail Industry

NAILS Magazine has made it to our 30th anniversary — and we want to help you get to your 30th career anniversary too! We present 30 timeless tips, culled from our three decades of experience, to help you build your book, run your nail salon, and, dare we say it, retire.

How Far Will Clients Travel For You?

For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.

On My Mind: Practice Makes Perfect

Editor Hannah Lee explains what nail techs should practice, outside of just doing nails, that can help their careers.

Nails to Fly For

Almost 300 miles of arid desert isn’t enough to keep Noelle Bellinghausen away from her nail tech Sindy Mark.

For Starters, Keep It Clean

Don’t forget the fundamentals of making a good first impression on new clients.

At the Top of Your Game

You’ve paid your dues, you’ve built your clientele, and your book is so packed with standing appointments it’s hard to take new clients. So how do you promote your business when you’re filled to capacity?

Pre-Selling Makes Loyal Clients

Clients who come back to redeem their pre-sold service usually purchase something else as well.

Why They Come Back

What is it about a professional manicure that gets a client hooked? NAILS asked some satisfied salon clients to recount their first experience getting their nails done. Turns out, the reason they return often has as much to do with the tech as with the service itself.