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trends

What Is...Tribal Safari?

A hot trend in nail art fashion, this includes animal prints, tribal prints and other safari looks.

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Couture Couleur: OPI Goes Tres Chic with France Collection

The effortless style for which French women are known – a juxtaposition of elegance and ease – is captured this fall in OPI's French Collection with polished combinations of tweed and silk, chunky sweaters and delicate blouses, tailored pencil skirts and lingerie-inspired looks.

Regulators, Not Consumers, Drive Sanitation Trends

Michael Megna, CEO and co-founder of Backscratchers Salon Systems, discusses salon sanitation issues and the trend toward disposable products.

The Vietnamese-American Salon Industry

Here are some links to articles and resources relating to the Vietnamese nail industry in the U.S.

Boredom Be Gone! Our A–Z Guide to Keeping Yourself Entertained in the Salon

Combat boredom in the salon by varying your routine and trying new things from time to time. Whether you’ve got a little downtime or you simply need to kick-start a new routine, there are many ways to re-energize and refresh your surroundings in order to up the entertainment factor of your job.

What Women Want (and are buying)

Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.

BTC Announces Stylist Choice Award Winners

Changing with the Times

The nail industry is ever-evolving. Nail veterans give us their take on the changes, both good and bad, they’ve witnessed firsthand and how they’ve grown throughout the years.

As I See It: Five Trends to Watch in 2000

201 Ways to Build Your Business

We polled marketing experts, nail technicians, and salon owners for their best suggestions on how to find new customers…and keep the ones you have.