customer service

Who Owns the Client?

The question of who “owns” the client — the nail tech or the salon owner — is a tricky and emotional one, and in some cases, a legal question. Issues such as access to client records, who pays for advertising, and non-compete clauses only complicate matters further.

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Honey… I’ve Brought the Kids

When clients walk through the door with their children in tow, do you cringe with disappointment or welcome them with open arms? Depending on your salon’s policy on children and the mood of your business, they can be a blessing… or a nightmare.

4 Assistant Programs: Four Salons Do It Their Way

Looking for a sure-fire formula to make an assistant program pay in your salon? Four salon owners prove it’s as simple as meeting everyone’s needs — yours, theirs, and the salon’s.

Grab a Partner and Cross-Market Your Services

Look no further for low-cost, high-return, business-building ideas. Look beyond the obvious and cross-market with unlikely allies to double your exposure with minimal expense.

When Customers Complain

No one likes to hear complaints from clients, but they go hand in hand with working in a salon. Thankfully, there’s a way to deal with customer dissatisfaction that will keep both you and your client content.

Any Excuse for a Party

Even a serious subject can spawn a festive event. For a recent breast cancer “fun-raiser," Christine Turner, owner of Body & Sol in New Westminster, British Columbia, decorated the salon inside and out with bras.

Dear Donna, Come Back

A letter from an old friend causes me to reflect on what's changed ... and what hasn't.

Learn What Retail Clients Really Want

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

What Is Your Best Marketing Strategy?

This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.

Specialize or Diversify?

Can nail salons remain successful if they only offer nails?