tradeshows

Snapshots from Beauty Forum Swiss

Here are more snapshots from the Beauty Forum Swiss show that was held last weekend (March 3-4, 2012) in Zurich. Many thanks to nail tech and friend Elsbeth Schuetz and Marlise Kolliker of Nail International by

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Beauty Forum Swiss: Akyado

I recognized Akyado from the Orlando show last year. The Swiss company has been around for 12 years and was founded by nail tech Josiane Trachsel. According to Trachsel, the company is one of only a

Beauty Forum Swiss: Fine Nails

German nail tech Niko Ulrich was a guest artist in the Nail International by Marlise K booth. The owner of Fine Nails was showcasing his handpainted gel art. And yes, this mural was painted using gels!

Beauty Forum Swiss: Hodel Nail Beauty

Look who I found located front and center in the nail section at the Swiss Beauty Forum in Zurich...the Swiss Hand & Nail Harmony team from Hodel Nail Beauty. The exclusive distributor of all Hand &

Beauty Forum Swiss: You Nails Switzerland

One of the larger Swiss-based nail companies, You Nails is probably recognizable to international nail techs. The company produces just about any product you would need to run your nail business (acrylics, gels, fiberglass wraps, resin

Beauty Forum Swiss: Nail International by Marlise K

I came to the Beauty Forum Swiss show in Zurich as a guest of Swiss-born, California-based celebrity nail tech Elsbeth Schutz. She has done many covers for NAILS and contributes her amazing nail art skills to

Beauty Forum Swiss: Swiss NailArt

This past weekend I was lucky enough to attend the Beauty Forum Swiss in Zurich, Switzerland. While the show is much smaller than many U.S. shows, the nail area really was the star. The first thing

ABS 2012: CND Shellac Couture Photos

I attended CND’s Shellac Couture nail fashion show at The Runway at America’s Beauty Show today. I love how the CND team makes its nail art designs so accessible. The showcased designs included some of the

ABS 2012: Nails Are Getting Longer, says CND’s Jan Arnold

“Nail lengths are getting longer,” observed CND co-founder Jan Arnold during the company’s Shellac Couture event today on The Runway at America’s Beauty Show. I caught up with Jan backstage after the show to find out more

ABS 2012: Everything Microplane

Evolving from a line of kitchen tools (yes, you guessed it, literally from a microplane citrus zester), Microplane Personal Care offers a huge assortment callus removers. The company has large professional size callus microplanes, small at-home