With the holiday season swiftly approaching, it’s great timing that I received an ecstatic e-mail from a salon owner who just threw her first successful holiday theme party: the “Bewitching Bash” in honor of Halloween. “In
Current and former salon owners share their personal insights on the things they would go back and change, if only they could.
Online reviews are a huge factor in getting new clients to visit your salon. Indeed, for the past several years, I’ve been using online reviews as a deciding factor in most of my purchases — from
Have you heard about Milady’s Blog Talk Radio Show? The next topic that airs on Monday, October 26th is: “What Would You Rather Do: Work More or Make More?” Here’s the description from the website: “If you are
If you are having trouble staying afloat in today’s economy, learn from two pros who have “been there, conquered that.” With a combined 50+ years of real-world experience, La Shaun Brown-Glenn and Millie Haynam are joining
Strategies, a salon-spa training firm, is giving away free seats to its “Incubator”, a four-day seminar that covers topics like: projecting sales and expenses for growth, renewing faith in the potential of your business, how to
Whenever we hear of a new way to get your name out there — for free — we like to pass it along. Kahne Witham, a national educator for Light Elegance, suggests you take advantage of
Apparently, ladies love a night at the pub — especially when it includes free manicures. The staff of Americana Nail Co. in Columbus, Ohio, recently packed up their nail gear and took it to the RedRock
Like many salons, East Village Spa in Des Moines, Iowa, was fully booked for Valentine’s Day, then right before the appointment cancellation charge cut-off of 48 hours, clients “suddenly” realized they wouldn’t be able to come in. Rather than lose money on empty appointments, the salon posted the new openings on Twitter. “They were immediately snatched up by people who’d waited too long to make Valentine’s Day plans. Twitter helped us stay 100% booked,” says owner Cassie Sampson.
Deborah Evans, a spa consultant and principal of Deborah Evans & Associates, recently taught a “financial bootcamp” at a spa summit. The session sponsor, Universal Companies, e-mailed me some of the bootcamp’s takeaway lessons, most of
