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retailing

Planning for Prom, Mother’s Day

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Retail Boutique: Phone Accessories

Manipulating a smart phone or PDA after a visit to the nail salon can be tricky for clients. Why not try marketing some of these easy-to-use phone accessories as fun (and functional) last-minute buys.

On the Road: Nails Icon, Montclair, Calif.

A one-stop shop, Nails Icon in Montclair, Calif., boasts a bustling retail area, clean, affordable services, and isn’t afraid to stay open ’til 1 a.m. for mani-pedi parties. The owner credits the salon’s customer service as key to surviving the recession.

Conquering Retailphobia

By Kristi Valenzuela, Crystal Focus Does your heart start racing and your palms get sweaty each time you think about closing a product sale with your client? I call this condition “retailphobia.” Unfortunately, it’s widespread in

New Products

Several years ago, I manufactured bath and body products. I still have all my old recipes and kept notes on the ones that were most popular and that had the best results. I’ve finally gotten some

Retail Boutique: Customizable Chocolate

As a way of showing client appreciation, personalized chocolate confections are a sure hit. These custom-made sweet treats are just a taste of the endless possibilities available.

Christmas Party

We had a Christmas party at the salon as a customer appreciation event. My day got off to a late start. Due to inclement weather, there was a two-hour delay with the elementary school opening, so

Extra, Extra: Read All About It

I placed an ad in the local paper for January. I also have signed on with a local magazine to do an ad. My goal is to get the word out. In the ads, I offered

Stocking Our Retail Boutique

Now that we’ve gotten somewhat settled in our new location and with all of our services, we are thinking about our retail products. The dilemma has been whether to purchase premade retail products or to have

Offer Gift Wrapping, Make Friends

“While it’s not a product or service that you can make money from, offering gift-wrapping is a wonderful way to thank your loyal customers for their patronage throughout the year and to make their stress-filled holiday time just a little bit easier,” says small-business marketing expert Nanette Miner.