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retailing

Retail Boutique: Christmas Ornaments

One-of-a-kind Christmas ornaments may be just what your client is looking for. Offer them as a seasonal retail item.

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Setting Up Shop

You’d love to create an adorable retail boutique in your salon, filling it with candles, gourmet teas, and other unique gift items, but you have one major problem: Where do you find these items — and at wholesale prices you can afford? NAILS shows you how to shop a gift show and about other venues where the retail-savvy stock their stores.

The Rule of Retail Placement: Location, Location, Location

By Bryan Durocher, Durocher Enterprises We all know the location of a salon is absolutely essential to the success of the business. The same theory applies when selecting where a product is going to be placed

Week 17: Applying the 80/20 Rule to Your Business — It’s Not Rocket Science

Are you are a busy nail technician or salon owner in desperate need of making more money? Do you feel that you are really close to grabbing the “brass ring” only to find yourself unable to reach it yet again? If you answered yes to one or both of these questions then take a moment, kick your feet up and read about the 80/20 Rule and how you can immediately apply it to work LESS and make MORE.

Week 15: Check Your E-mail List…Check It Twice

For the last five years retailers have followed a trend that spa owners need to be aware of. Don’t forget the Internet. Four of the eight biggest retail e-mail volume days of the year occurred in the weeks before Christmas last year. These days actually have names, “Cyber Monday” (November 27) with the following three Mondays being referred to as “Echo Mondays” (December 4, 11 and 18). Sending out e-mails to your data base around these dates makes good sense.

Survive the Holiday Season With Ease

Tips on how to survive and prosper this holiday season and end the year with a bang.

Retail Boutique: Sunless Tanning Products

Offer these sunless tanning products to your clients for a healthy, UV-free tan year round.

Do Retail Right

Because profit margins on retail goods are many times those of service dollars, retail is vital to the health of your business. Learn eight tricks for implementing a successful merchandising strategy — from product placement to lighting.

Week 13: Suggestive Selling — Not Pushy, Just Persistent

Suggestive selling is one aspect of merchandising that is often overlooked, yet it can make a tremendous difference in the total retail sales of a salon. It is a proven statistic that close to 40% of clients will say yes when asked by a staff member if they wish to upgrade in size or quantity. There is a fine line to being perceived as pushy or merely suggestive, though.

Dazzler and Tinsel Town Strip Lashes

The holiday season is all about glitter and shine, and Xtended Beauty has the perfect lash styles to light up a room.