As I See It

Retail: The Most Misunderstood Word in the Nail Industry

Educate clients constantly about the products you use. Wouldn’t clients be more interested in trying items that they knew a lot about?

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These Are A Few Of My Favorite Things...

Instead of giving you my resolutions for the new year, the song from “The Sound of Music” brings to mind an idea to talk about what’s great about the nail industry instead of what needs improvement.

As I See It: Would You Go 7,000 miles for Your License?

How come the license that has become a symbol for professionalism halfway across the globe doesn’t hold the same cachet in this country?

As I See It: The Great National Wash-Up!

I’m suggesting that as an informal movement to prepare ourselves for whatever new or old clients come through our doors, we designate October National Wash Your Hands Month!

As I See It: Retailing Redux

Editor's note: If You Retrain New Hires, Consider Hiring Apprentices

Should more states allow apprenticeships as a viable educational option for aspiring nail technicians?

As I See It: Do Your Own Thing and Do It Well.

The NAILS Team: Cool & Y2K Compliant

We’re going to be here for you next month, next year, next century, and into the next millennium, just like we are today.

It's a Magazine, It's a Club, It's NAILS!

NAILS Rewards program offers special incentives for our subscribers

The Professional Nail Industry Is Following Instead of Leading

Why are nail fashion trends being set by retail companies and consumer beauty editors instead of professional manufacturers and nail technicians?

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