trends

Serving the Masses

The consumer retail pie is growing, and nail techs are claiming their slice. Fed by bloggers, celebrities, and technological improvements, the nail care industry offers opportunities beyond the salon to nail tech branded product lines and consulting work.

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Special Effects

Nail art is having a moment, said Allure 's 2012 Special Issue. Try pairing Shatter, Magnetic, and Press-On manicures with short nails and subdued clothes.

Trend Watch: Velvet

Woven fabric featuring a short dense pile that lends it a distinctive textured feel.

Fall Shades: From Nude to Navy

Marie Claire @WORK featured a list of the hottest shades for fall from pale pink to navy blue. According to the issue, all of the mentioned shades are safe for a work and a night on the town.

Read My Lips

Amidst the current surge of nail art comes a new trend in temporary body art; for lack of a better term, we’ve dubbed it lip art.

Popping Summer Colors by Essie

Essie paired six popping shades with matching flip-flops by Tkees, according to InStyle magazine.

Fall 2012 Color Trends from the Pantone Institute

From love potions and the magical hour of sunset to witches and warlocks, fantasy and illusion are inspiring designers this fall.

Fixing Chips and Stains

Redbook Magazine provides tips from the pros this month on how to fix any aggravating yet inevitable chips and stains to your client's manicure.

Violent Lips Application How-To

We've heard of nail art, but what about "lip art"? Lip appliques in animal print, glitter, and other designs popped up at all the big beauty shows in 2012. It could be a great retail product for your nail salon, or even a service make-up artists at full-service salons could add to their menus. Here's a how-to from Violent Lips , one of the makers of designed lip appliques.

Best Nail Product Buys, According to InStyle

The best nail products for 2012 according to InStyle were listed in the magazine's May issue.

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