Do nail professionals find good deals or are they better off simply ordering what they need from their distributor or straight from the manufacturer? Three beauty industry professionals tell us what they think.
If you have hit the trade show circuit over the years, then you’ve most likely witnessed some of the changes shows have undergone.
In this month's Reader to Reader column, techs share their best practices.
Trade shows used to seem bigger, brighter, and shinier and I wasn’t familiar with all the product lines. Every booth had something undiscovered to show me, and I couldn’t wait till the next big trade show. Where did that feeling go?
New competition opportunity has global vision.
You’ll love the two newest competitions unveiled by Sharon Parker at Ace Beauty Co.’s Fire and Frost show last February: “Trends” and “The Perfect Pedi.”
Made-to-order sunny weather; your favorite industry celebrities, a glamorous awards ceremony a VIP cocktail reception... sounds like the Academy Awards, right?
We asked some seasoned tradeshow attendees to tell us what they like most — and least — about tradeshows. Here is what they had to say.
NAILS show ’97 is a show for every exhibitor or attendee who ever said they were “showed out.” T
NAILS SHOW East started with a bang on Sunday morning when keynote speaker Leil Lowndes of Applause Ltd. inspired attendees to achieve excellence in client service while at the same time taking excellent care of themselves.
