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retailing

Seeing the [Little] Light

Nailite, best known for its discounted professional nail supplies, is a pioneer in providing gels to the nail industry.

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Open Your Books For Retail Results

In a commission-based salon or spa, technicians sometimes assume the owner is banking the other half of their commission. Opening the salon’s books will open employees’ eyes to the vital need to retail for the salon’s survival.

Marketers Say Selling Nail Products Is As Hard As Buying

Frustrations with nail product distribution have led to manufacturers to refocus on the "little guy."

50 Fabulous Holiday Retail Ideas That’ll Keep Your Cash Register Jingling

This holiday season calls for retail set-ups that are more than eye-catching. With stiff competition from retailers and malls, you’ll need to prove to your clientele that your salon can be a one-stop stocking-stuffer spot.

Selling Ice to Eskimos: Why Can't Nail Techs Retail?

If these kiosk salespeople can sell three-way buffers, why can't you?

25 Simple Ways to Promote Your Retail

Discover new methods for increasing retail sales in this article packed with suggestions.

Learn What Retail Clients Really Want

"The Retail Help Kit" produced by The Spa Association includes this valuable resource for identifying and satisfying your most challenging retail clients.

A Booth Renter’s Guide to Retail

Booth renters need to know he rules if they are going to retail effectively. Understanding the terms of your lease and the law governing retail sales is essential. Applying commonsense marketing strategies allows you to maximize profits.

Reader to Reader: How Have You Advanced Your Career?

NAILS Magazine readers share their secrets to success.

Darling Starts Canadian Nail Alliance

As an instructor at the Ottawa Academy & West End Academy in Gloucester, Ontario, Tanis Darling has started the Nail Tech Alliance of Canada. One of its goals is to implement a standardized nail curriculum throughout the country.