Adding skin care to your salon, whether it be full esthetic services or a simple retail product line, can help you attract one of the largest client demographics: baby boomers.
A gauge of high-fashion savvy, nail color has trickled down from the runways to become a sizzling retail commodity and an integral part of the way consumers use color to build their wardrobes.
Nothing is more sublime than an OPI Grand Canyon Sunset.
Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.
A unique vehicle brings nail care to the people of New Zealand.
"How we, as a manufacturer, help the salon professional make it is in the area of services and the sale of homecare products"
Beauty superstores such as Ulta 3 specialize in selling the products used by professionals, rather than the services offered by them. By doing so, these retail stores/salons have taken retailing to new heights.
When it comes to salon retailing, pros reveal that sometimes the most effective way to sell is by education, not persuasion.
A festive look for your salon around the holidays can bring good cheer and delight to clients and nail technicians alike. Its unexpected results can have you twinkle-toed all the way to the bank, too.
Adding makeup to your salon could be a perfect business enhancement. The secret lies in pricing and marketing your new line just right.
