Overcome your disdain for sales by understanding how it works.
Is your salon throwing away $10,000 each year? Salons that have shed their inhibitions about selling retail products report that retail programs boost gross earnings by 10%-30%.
Nail technicians, even those with a full book, still want to know how to increase their income.
Any woman can go into a drug store and pick up an over the-counter nail treatment, but that product isn’t going to work if she doesn’t have the support of a nail professional to teach her how to use it.
Understandging products, price and style are the elements
This month’s cover story detailing how to retail products to your clients raises the issue of whether a retail program can be effective and profitable.
Star Nail Products has approached distributing their product in a unique and successful way that has shaken up the nail industry.
Fashion and fantasy have always been intertwined, creating that which is exciting, flashy, flamboyant, striking, unusual...attributes that reflect personal statements of who we are or, as in some cases, who we think we are.
