client relationships

How Do I Love Thee?

"We do throw some awesome parties with lots of food, drinks, door prizes, gifts, and discounts,” says Samantha Hanby, owner of Polished Nail Salon in Yukon, Okla., who held a Customer Appreciation Day for clients last September and plans to make it an annual event.

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How Far Will Clients Travel For You?

For some nail clients, there just seems to be no distance wide enough to keep them from getting a great nail service from their favorite tech. We asked our readers to tell us about some clients who regularly travel great lengths to come in for their nail fix.

Remember That You Are Loved

You may not hear it often enough, but it’s nice to know that you’re appreciated, to know that someone looks forward to seeing you because you make them feel special. Tyneisha Smith’s poem

Cultivating Ideal Clients

Is it really possible to have your ideal client sitting in your chair consistently? The answer is a resounding yes. You can choose your own clients, while turning your existing clients into your ideal.

Nail Techs Share What They're Thankful For

To celebrate Thanksgiving and get in the holiday spirit, NAILS asked nail techs on our Facebook page (www.faceboook.com/nailsmag): What, in your professional lives, are you thankful for? Your responses ranged from your boss to your clients to the flexibility and creativity that come with being a nail tech. We, at NAILS, are thankful for all of you who are dedicated to the industry.

Easy Solution to Advising Clients on Polish Colors

If customers ever want to know which colors compliment their skin tones, point them in OPI 's direction!

On My Mind: Creating Client Loyalty

I've been thinking a lot about loyalty lately. Specifically, what makes clients loyal to certain salons or certain nail techs. Are you creating client loyalty?

My Worst Client Ever

Most likely, the majority of your clients are people you enjoy, who give you energy, who make it easy to love your job. But there’s always that one.

How to Meet and Greet

Here are 10 simple but powerful tools to get off to a good start and build on a positive first impression.

On My Mind: Rules to Live By

Since January is your issue, written by you and for you, we asked nail technicians to give us their “rules to live by” in the salon. Here are 10 that we couldn’t agree with more!