Who knew that Essie herself creates all the names, as well as the colors?
Day-Glo shades are the hot shades for summer. Allure, Cosmopolitan, and InStyle all do major features on these sunglasses-required shades. Stock up with colors from CND, OPI, Jessica, Essie, and Orly.
Continuing show season, America’s Beauty Show (formerly the Chicago Midwest Beauty Show) took place March 1-3, 2008.
A four page, full-color feature on foot care and nail styles show off the best looking feet.
Essie’s new summer polish collection includes vibrant and bright colors such as Guilty Pleasure and Escapades.
The first big show of the year, the International Salon & Spa Expo (ISSE), kicked off in Long Beach, Calif., January 26-28, 2008. The show, hosted by the Professional Beauty Association (PBA), is the West Coast’s biggest show. More than 30,000 attendees visited booths from more than 465 exhibitors.
Essie’s new Bridal Collection features six new shades that are sure to be the fashion of upcoming spring weddings.
We asked NAILS readers what new retail products they’ve recently introduced. Far and away the most popular move was to add a new polish line from the top professional brands. Cuticle care products and lotions were also popular choices. Foot care follows in fourth place, then skin care, with Entity’s Nanovive Skin Revival System a particular favorite.
Essie Cosmetics and The Style Network donate profits from Style.Berry polish to Dress For Success.
The editors of Allure review and evaluate more than 2,000 beauty products before issuing their Best in Beauty list. See which nail products earn their praise and why.
